![]() SEO, the practice of optimizing a website to rank well for important and relevant search terms such as kitchen remodel or patio installation, is complicated after all. Essentially an SEO (Search Engine Optimization) company, HomeAdvisor saw a major opportunity when it came to the remodeling industry contractors were not properly investing in getting found by customers online. ![]() The HomeAdvisor membership costs around $300 annually, plus the cost of each project lead averaging anywhere between $15 to $60 per lead. HomeAdvisor for Contractor Marketing: The Overview. Let’s take a look at where pay-per-lead can fit into the system, if anywhere. This distinction is important to understanding the long-term mindset needed from owners and leadership, as well as the differences between a pay-per-lead service like HomeAdvisor and the practice of actually investing in digital marketing. Companies who experience revolutionary results are those who invest, gradually building a marketing system of their own, over time. There is no magic bullet to reaching true marketing ROI for landscape contractors, pool builders, design/build firms, and construction businesses. Home improvement pay-per-lead services like HomeAdvisor, porch, thumbtack, and Angie’s List are not a necessary means of getting new business for landscape & hardscape contractors and pool builders.
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